Are you a LinkedIn member? If not, why not? LinkedIn may have a reputation for being the go-to social media for business. But you’d be surprised how few eCommerce business owners have tapped into its potential. LinkedIn members get to enjoy a wide range of benefits, and they are adding things all of the time.

Some of the latest additions include:

• Blog posting
• Professional Gallery
• A unique URL
• How Your Connection tool
• Targeted searches with advanced people finder tool

Many tools were already being used on LinkedIn that allowed you to perform searches within the LinkedIn platform, as well as a resume tool that allows you to post your entire resume online.

Of course, we know our audience is not interested in finding a new job for the most part. Most of the people who read our blog are already well-established online business owners who just want to promote their brand presence. But LinkedIn is a great tool that can help you do this using many of the tools we discussed above.

If you have never heard of LinkedIn Groups, you really should look into this aspect of the popular social platform.

What are LinkedIn Groups?

LinkedIn Groups provide a place for professionals to connect to others who are in the same industry and to share content and find answers to their questions. It gives you a platform that allows you to establish yourself as an industry leader and expert.

How to LinkedIn Group Work?

You can start your own LinkedIn Group by going to this link. Then start inviting people to the group.

Once you have created a group, you can send announcements to the group where everyone gets the message at the same time. Use it to make announcements about important upcoming events, online meetings or webinars, and other activities.

This is an excellent way to let your in-house staff know what you need them to know as well as announcing new ideas, concepts, or products to your clients or business partners.

Other Ways to Use LinkedIn Groups

LinkedIn Groups allow you to explore the latest conversations on the Conversations page and participate in conversations. When you interact with others in the group, this increases the give and take that you have with clients and prospects, while increasing your credibility within your industry.

The Importance of Credibility

Credibility is an important factor to work on if you are trying to build a brand online and improve your brand presence. Establishing credibility has a lot to do with how others view your expertise in your field. You can establish credibility by developing a good record of service to your customers. But you should also work on creating a sense of respect in online forums and circles that deal with topics that your customers and B2B partners care about.

Only by communicating regularly with your peers in the business world and online will you be known as an “influencer.” Once you can be seen as an influencer in your industry area, you can help other smaller business owners to get more visibility, which will show that are also trying to help your fellow entrepreneurs in your industry.

Tips to Building Your Brand Presence with LinkedIn Groups

Follow the following tips if you want to start increasing your brand presence by using LinkedIn Groups:

1. Invite key people that you want in your group to join.– If you want to get your message in front of certain people, you need to have a platform to do it. Sometimes you may have specific people that you need to view your message so that you can increase your web presence and get on the radar of key people. LinkedIn Groups helps you do this by allowing you to invite specific people to your group.

Then you can share a presentation, idea, or discussion with them in a forum that it is appropriate to do so.

2. Share a link to new eBooks or publications on LinkedIn Groups.– Writing a book is another great way to increase your visibility online with your brand. Once you have written your eBook or hardcover book, place it on Amazon Kindle or iTunes, then provide a link that you share with your LinkedIn Group members. If you have done a good job of recruiting group members, you should be able to get them to have an interest in books or publications that you share. If you don’t already have a website or blog, you should definitely consider it, as it’s a great way to grow a brand and protect your reputation.

Just make sure you keep the topic relevant to what the group is about.

3. Share your LinkedIn profile and groups on Facebook and other social media.– When you cross-promote your links on other social media, you are increasing the potential to reach more people exponentially. Sharing your link and getting others to share it within your LinkedIn groups can go a long way toward increasing your reach to your target audience, no matter what platform they are on.

4. Provide a link to all of your social media profiles on your main website.– Putting links to all of your social media profiles on your main website will encourage your website visitors to join your Facebook, Twitter, and Instagram pages. The more social media you can get your message on, the better your return will be.

5. Encourage visitors to share and to ask to join your group.– Ask visitors to share your link and invite others to join the group. Creating excitement for your LinkedIn groups will increase the sense of the importance of the group’s purpose.

6. Make your group exclusive to those who focus on the important topics.– When something seems exclusive or hard to get into, more people will want to join. This is just basic psychology applied to business. It is the same technique you use when you are selling products with a limited supply. The less supply, the higher the demand.

So tell people that you are only open to a certain number of people and you’ll be amazed at how many will want to join.

7. Share video and podcasts with your group regularly.– Using media such as video and podcasts to share on your LinkedIn Groups will help you to establish your web presence faster. Using media to tell the story of your business and how you can hep customers to improve their lives will help you stand out from the crowd.

Where Your Website Comes In

Of course, when you cut away all of the social media platforms and other places that you are promoting your brand, it all comes back to “home, sweet home.” That is your website. Your website is your online web property and the place that people return to when they want to know what your site is about.

Does your website match up to the web presence that you want to promote to your adoring public? Are you willing to share your website URL on your LinkedIn groups and profile? If not, perhaps it needs a facelift.

Visit us at webdesignteam.com and we can assess your website and give you some ideas on how it could be better. In fact, “we can rebuild it. We have the technology!”

If you want a six million dollar website, contact us at webdesignteam.com.

The post Using LinkedIn Groups to Improve Your Brand Presence appeared first on Web Design Blog - Web Design Team.

First of all, Facebook is a free platform in that you can post whatever you choose on your business page for free. But, if you want to utilize the true power of Facebook, you need to look at all of the different ways to promote your brand on this platform.

Using the free aspects of Facebook is great. But you’ll also want to use all of the ways that you can improve your brand impact on this important social media platform.

9 Hacks to Use to Make Your Brand Stand Out

Below are some working hacks that you can implement easily that will help you to improve your level of visibility.

1. Join groups that are related to your niche.– One way to get your brand noticed within the Facebook platform is to join groups that are relevant to your niche. Doing this will increase your reach as well as get you noticed among other users who are interested in your topic area.

2.Promote your link in the comments of related posts.– Once you join a group that is related to your niche area, you can enter comments after posts that others make as well as promoting your link in the comments section. This can serve to raise the awareness of your brand among people who are looking for the kind of content that you provide.

3. Upload videos directly to Facebook.– When you upload videos directly to your Facebook, you will increase the reach of your video content within your Facebook community. Facebook’s algorithms focus on assets that are uploaded to the Facebook platform so you may want to upload content directly to Facebook so that you can promote them individually and to increase your effectiveness on the Facebook platform.

4. Make your posts brief and don’t overdo the frequency of posts.– Shorter posts get better coverage than longer posts because they are easier to read and save the reader time. Also, you’ll want to plan your posts so that you don’t post too often. Make posts just often enough to get the attention of your target audience without making them tired of seeing them.

5. Feature your link in your Facebook “About” section.– If you want to use Facebook to promote your brand, put the link to your website in your “About” section of your Facebook page. When people click on the “About” section and want to know more about what you do, they’ll be able to go directly to your website to learn more about you.

6. Advertise a free gift on your site from your Facebook link.– There’s no better way to improve the visibility of your website and Facebook presence than to offer a free gift. It can be something simple and inexpensive such as a free eBook or PDF file that helps them understand a process that is valuable to them. Use your imagination to choose something that will appeal to your target audience and put a link to the free gift on your Facebook page.

7. Schedule posts on a regular basis (use social media software, if necessary).– To get and keep the attention of your target audience, you need to stay on their radar. This means making regular posts that are somewhat predictable so that your followers know when to expect them. This will make them more aware of what you are doing, and they can look for the posts in their feed.

8. Create side campaigns based on increasing Facebook “likes.”– If you want to enhance the impact of your Facebook ads, try running a separate campaign to increase your “likes.” Once people see that you have many “likes,” they will be more likely to respond to your brand.

9. Place your Facebook URL in your website, blog, and YouTube video descriptions.– The best way to increase your visibility on Facebook as well as improve your entire online digital ad campaign is to integrate all of the different aspects of your media strategy across your marketing platforms. Placing your Facebook URL on your website, blog, and YouTube video descriptions can serve to increase the visibility of your Facebook site as well as your online digital ad campaigns on any platform. Just put a link in your video descriptions on YouTube, and you’ll get more results from YouTube, as well.

Learning to use the resources that you have (both free and paid) to promote your brand is the most important thing you should do to improve your brand presence across platforms. Think about where your customers are online, whether Facebook, Twitter, YouTube, your blog, or general shopping searches and find a way to become more visible on these platforms.

For more ideas or details on these hacks or others, try this link.

The Importance of a Great Web Design

When you are planning your promotional strategies for your online brand assets such as Facebook posts, videos, and blogs, look at your website and think about what kind of impact it is having.

If your Facebook presence is important to you, it’s important to also evaluate your site and see what kind of impression it is making with your target audience.

If your site needs help, you should seek out the help of a professional web design team. Professional web designers know that you need to increase your visibility on Facebook as well as other platforms. They can give you some excellent suggestions on how to make the most of your web site and improve your design so that you get the attention of your audience, no matter what platform you are promoting it on.

Follow the tips and hacks that we have offered above to improve your website and increase your Facebook visibility. But also do an analysis of your site and take notes on how you think it could be enhanced.

How Web Design Team Makes You Look Better!

At websdesignteam.com, we know what it takes to make a great website. From the graphic design to the various digital assets that you need to create a professional website efficiently, we can help you create your website in a way that gets attention from your target audience.

Whether your goal is to improve your website in general, improve your Facebook impact, or just present your brand in a more professional manner, we can help. Contact our staff today at webdesignteam.com.

We can produce the following digital assets for you:

• Infographics
• Website design
• 2D and 3D animations
• Graphic design

Check out our portfolio by going to our main site here and clicking on the “Portfolio” link then you’ll see some of the work we’ve already done for other online businesses. We can help you with your business goals by helping you create a site you’ll be proud of that will increase your results in the searches as well as improve your brand presence with your target audience.

Visit us today at webdesignteam.com.

The post 9 Working Hacks to Improve FB Visibility for Brands and Businesses appeared first on Web Design Blog - Web Design Team.

Why Your Site Should Match Your Social Media

Coschedule.com contributor, Julie Neidlinger states on a recent post that she realized her brand was not consistent across the board online. Her social media presence was dissimilar to her website branding and other aspects that she had put up online.

When you do one thing on your site and something else on your social media and other locations, it can be confusing to your customers of your brand presence.

The Need for Consistency

A human psyche is an interesting place. One thing that is inherent in the way people think is their need for consistency. There is even a psychological reason for this fact. Cognitive consistency theory in psychology focuses on the fact that the human mind wants to have some degree of consistency in everything they do in life.

Some people interpret this as a degree of “sameness” or familiarity. However you look at it, it is important to note that there can be some variation in the consistency. But you should strive to keep the essential elements similar if you were going to establish this feeling for your brand.

What Inconsistency Does

The theory of cognitive consistency highlights some of the results of inconsistency. Three of the tenets of inconsistency include:

• People expect consistency.
• Inconsistency creates cognitive dissonance.
• Dissonance restores us to consistency.

What all of this means is that, when a customer sees your branding elements such as your logo and website on your main page and then clicks on your social media or YouTube channel, they expect to see some similarity between the aspects. To see visual examples of how this is done, check out these custom social profile images.

If they do not find this consistency, it will create a state of cognitive dissonance or confusion about what they know of your brand in the other location. The brain begins to sort through the information to make sense of the information that doesn’t jive with the other information.

The feeling of dissonance between the two conflicting bits of information creates a motivation to return to a state of consistency. So the mind will try to fill in the gaps to compensate for the conflicting different data.

Then a conclusion will be drawn based on the best guess on what the truth is.

You don’t want to create this sort of conundrum with your customers and risk maybe even losing some of them in the process. That’s why it’s important to be consistent with your branding across all of your platforms and web properties.

How to Create Brand Consistency

There are some ways that you can create brand consistency for your brand. Here are a few things you can try to create consistency for your company online.

• Use uniform colors.– When you use similar colors between your website, blog, and social media, it will be more obvious that it is your brand. Using the same or similar colors will enforce the idea that it is your brand across various platforms.
• Create uniform images.– By creating similar or uniform images among your different online assets, you will help people understand that it is your brand and create better branding. Don’t feel you have to make the images exactly alike. However, you can create variations or different sizes, depending on the platform. You can also place them in varied locations to make it more creative. But feature the same image in different ways so that people start to identify your brand more readily, no matter what platform they find you on.
• Use your logo wisely.– Clever use of your logo across your social media platforms and website will help create the brand consistency you need to promote your brand. Your logo is an important part of your branding so make sure you have it prominently displayed on your site.
• Don’t send mixed messages.– When you put one thing on one site and another on your social media platforms like Facebook or Twitter, you will confuse your customers. They may also have trouble knowing what your brand stands for. Keep it simple and focus on the most important aspects of your brand to create brand consistency.

Keep your icon the same

Another tip that you can use to create your brand consistency across your different social platforms is to keep the same icon. This is the small usually round-shaped picture that you upload of yourself or your logo. When it is the same, people come to recognize it across many different locations and start to associate your brand with various graphics in a logical form.

You should also make sure that you have the same images and icons within all of your social media platforms, not just Facebook and Twitter. Your Instagram account, Pinterest, Snapchat, and any of the other social media channels should all show off your customized images or logo that people have come to know about your brand.

Know your 3-5 words

Recently in an online with Daymond John that he holds for entrepreneurs, he mentioned the importance of your 3-5 words. By this, he was referring to the summary of what your business is about. This is a good test to see if you can summarize your brand in just a few words.

Daymond John states that you are not ready to promote your brand if you are unable to summarize it in 3-5 words. This is a challenge for some people whose branding may include a variety of products or services. It’s okay to have a variety of products or services, but you should still be able to pin down your brand in a few words.

So when thinking about your online branding, consider using these 3-5 words as a slogan or incorporating them some way within your branding efforts. It will start to catch on with customers and should prove to be something beneficial in the long run.

Start with your website

Despite how you approach your branding efforts, always start with your website. No matter how many social media platforms you place your branding with, you need first to make sure your website is in good order.

Web Design Team focuses on creating custom-designed websites that you can build a brand from that will help you establish your name with your target audience.

We start with finding out about your business and learning what your brand stands for. Then we create a unique website that reflects the values of your company that you can expound on.

Once you get your website up and running, you can take the finer aspects of your site and emulate that effect on your social media platforms. You need to keep a level of brand consistency across all platforms so that your customers will have no doubt they are in the right place.

See us at webdesignteam.com to get started and make 2017 your best branding year ever!

The post Social Media Branding: Why You Site Needs to Match Your Social Profile appeared first on Web Design Blog - Web Design Team.

But in recent months, it has become much more popular with business and site owners as well, as a way to reach the unique audience that comes to Pinterest to see and share pins on topics that interest them. This is an excellent way to increase interest within your following and add onto your social media platforms.

What do people do on Pinterest?

People collect all sorts of pins, and they are allowed to create unlimited numbers of collections on various topics. One of the keys to successful Pinterest marketing is to make people want to put your pins into one of their major categories of pins to save and look at later. You can do this by featuring unique pictures you have taken of something within your business or just something on a topic that will interest your users. In addition to reading each of our Pinterest marketing tips below, also be sure to check out another article of ours on the importance of branding on Pinterest.

A Virtual Business Card

When you entice people to save your pins, it is the virtual equivalent of giving them your business card or a sales flyer that they may take out time and time again to consider. This is a great sales technique that will pay off greatly over time.

Have a business app

Do you have a business app? If so, you can use the “rich pin” feature to include a way to download your business app when people access and save your pins. This adds an important aspect to your marketing by putting your mobile app in front of your users who are most likely to purchase from you. This also makes your pins mobile-friendly, which is a requirement if you want to succeed in today’s market.

Pin consistently.

It helps to pin more consistently so that your followers notice your pins on a more constant basis. Bufferapp.com recommends pinning up to five times per day for maximum effect. There is no magic number when it comes to pins but try to shoot for 3-5 times per day if you want to raise your marketing efforts on the Pinterest platform.

Schedule your pins for specific times.

Just like with YouTube or any other social media, you should schedule pins to come out at certain times. It’s fine to have some random pins as well. But you should schedule certain times to put out pins so that people can predict approximately when they will get another one. This will increase your engagement level on your Pinterest boards and the potential for sharing as well.

Make sure images are the best size for Pinterest.

This is a more technical thing, but it’s important. Pinterest has some specific technical requirements for their images on the Pinterest platform. This online Pinterest cheat sheet from Authormedia.com should help.

When taking pictures or composing pins for Pinterest, make sure and consider the result of how it will look on the Pinterest platform. Make it attractive and something that people will want to share with others.

Write keyword-rich descriptions and boards.

Just like anything you do online, you should always think regarding how people will find you. While you are speaking primarily to people, you are always communicating with the search engines when people search. So make your pins search engine-friendly. Do this by writing good keyword-rich descriptions and making your picture attractive. Remember that your pictures are now a part of searches as well.

Some users may search exclusively for pictures on a certain topic. So your Pinterest images are likely to come in within these searches.

Apply for Rich Pins.

Rich pins are unique pins that you can pin to your Pinterest boards. They include much more information than the standard pins that you usually do on Pinterest. They may gain more attention because they are different and include extra information.

Rich pins also make it easy to add your business app within your pin to gain attention from your target audience and allow them to download your app. This should increase your mobile audience too, which is becoming increasingly important.

Include your website information

When you are pinning these great pins on Pinterest (pardon the alliteration), you will want to refer them to your website. What’s the use in getting in front of your target audience, if you don’t point them to your site? Getting people to your website should be the ultimate goal in any marketing campaign.

The social media outlets such as Pinterest, Facebook, and Instagram should only be considered as efficient arms that are reaching out to the rest of the web in the hopes of gathering more people for your tribe. If it is done efficiently, you will win.

About your website

What does your website look like? Is it a website that you would be proud for people to come to? Whether you direct them from Pinterest, Facebook, YouTube, or your blog, you need to make your landing page the best that it can be.

It should be something that you are proud for people to see and that will result in high conversions. This is the goal of any online business. So what do you think of your website? Does it need some work?

If so, you can check out Web Design Team and see how we can help. We help business create great websites that help them convert at a higher rate. There are several things we can offer with our web design features:

• Graphic design– Our graphic design specialists and engineers can help you create wonderful graphic designs that get the attention of your viewers and visitors. They also work within the framework of your site for optimal effect.
• Web design and development– We can create the design for your website as well as to develop engaging content that will drive traffic.
• 2D and 3D animation– If you need video or animations, we can do that too!
• Infographic design– Infographics are a great way to create hype for your brand with data and dynamic graphics.
• Compatibility with multiple platforms– By having us do your website, you will receive professional help with coding that is compatible with a variety of code languages and platforms.

As you can see, we are really into web design. We have what it takes to create a winning site for your online business. Then you can start creating those pins for your Pinterest account and send them straight to your site through your pins and your business app.

The Goal of Marketing

Marketing only works if the end result is good for the prospective client. When you send people to a site created in a professional way, your visitors will know that you know your stuff and you’ll see higher conversion rates and results.

The smart website owner knows the resources they have at their fingertips and skillfully uses all of their resources to create genuine interest in their brand.

So get your marketing plan together for the new year and contact us if your website could use some sprucing up.

At webdesignteam.com, web design is our specialty, and we love it.

The post Pinterest Marketing Tips for 2019: What’s Working Today appeared first on Web Design Blog - Web Design Team.

Everyone knows the value of YouTube. Whether you are an artist or a business owner, you need a YouTube channel. If you do put video on YouTube regularly, you should have your channel. I realize that YouTube gives you your channel when you first sign up. But you should work on branding this and making it match your website and other brand assets.

But why should a YouTube user have their site? Isn’t being on YouTube enough? There are some reasons for this.

Branding

First, if you are a video producer who wants to promote your work, what better way than to work on your brand. You need to promote your brand and make it original and unique. By having your site, you give users a “home base” to go back to when they view your videos. The beautiful thing about YouTube is that you get customers from a variety of sources. One source is YouTube itself.

So Many Fish in the Sea

YouTube has over a billion views at any time that could see your content. This strategy depends on the keywords you use within your video descriptions and meta tags, among other things. We’ll talk about that in more detail later. But the main thing is that, simply by having your site, you will reach many more potential clients and customers than you would if you had YouTube alone and it helps build your brand.

If that’s not enough for you, check out these other YouTube stats.

Keep them on your radar!

Remember one of the keys to branding is to have your “stuff,” your message, and your name in more than one place. In fact, the more places, the better. People are bombarded with a lot of noise on the internet. You can stand out by creating your internal web that goes from one site to another reminding people you’re there and keeping them on your radar.

Create a stage presence

Are you a musician or artist who would like to promote your artistic work before an audience? Just like in the early days of the networks, you are at the cutting edge of internet TV by using the most popular video platform available through YouTube. But you also don’t want your videos just to get lost in the crowd among the thousands of other videos out there. Create branding for your act and your music by having your site then link it to your YouTube channel and vise-Versa.

Also, with the “live broadcast” option now, you can conduct “live concerts” from anywhere, on the road, in a garage, or in a huge concert hall. When you utilize these tools, you will be able to perform to a live audience just like famous musicians do.

Create a sales platform

If you are just playing around with video, then being on YouTube may be enough. But we know that most of our readers have a brand or at least a business concept that they take very seriously and want to promote. You need to do this in the most professional way possible, and that means specializing and having your site.

Creating a sales platform is one of the many reasons you should have your site. Let’s face it: having a site is what it’s all about if you are really serious about making real money or creating real wealth online.

You may make some money with your videos through Google Adsense. If you have enough followers and subscribers, you may even be able to start charging for your content. But your website is your home base for your content. So you need to make that your main attraction to help people find your platform and bookmark your site.

Make your site the goal; YouTube the vehicle

YouTube is a great tool, but you should make your site the goal and YouTube the vehicle to get them there. By promoting what you want customers to do within your video and including a call to action, you can make YouTube and your site work together flawlessly to create your sales funnel.

How to Create a Winning Website

Okay, so now you know the importance of creating a winning sales website. You will use it to promote your brand, increase your leads and customer base, and integrate it within your YouTube channel.

To create a winning site, you should have some components that all work well together.

• Overall design: customized and professional– First of all, your overall design should be attractive. Make sure you send a message that you are creating value for your customers and viewers. Part of the value is the design. It’s not everything, but it’s important, and it is the first impression they have of your brand.
• Excellent navigation– You need to make your site easy to navigate and get around. If customers have trouble navigating your site, you will notice that your bounce rate will increase. You want to avoid this.
• Integration with social media networks– Make it easy for customers to share your videos with social media friends for more views and leads. Do this by including social media access buttons near or around your video content on your site. This increases the shares exponentially by allowing sharing from YouTube and your site and can double or triple your income potential over time.
• Shareable material– When it comes to content, you can’t have too much good content. Make it something unique, beautiful, or touching that person will want to share. Then put this content on your site, as well as YouTube.
• Multimedia-capable– Make sure your web server allows high definition quality video so that you can put this on your page. YouTube will let you embed your code for your videos though if your server does not.
• Easy checkout– If your goal is making sales from your website, the last thing you need is a fault checkout system. Make sure to check your checkout to make sure it “checks out!”

Does all of this seem a bit complicated? It’s not. It just takes work and coordination. But it helps if you have a capable web design team ready and willing to help you pull it all together.

Start with your friends here at webdesignteam.com. We have years of experience and expertise in all sorts of design skills such as:

• Graphic design
• Infographic design
• Video and animation
• Web design and coding

All of these assets are important when you build your website. But most importantly, make sure you have a website, then interlink them with appropriate keywords and tags! You’ll be amazed at how visitors will multiply and come in from both doors to your brand’s front door!

The post Why Every YouTube Creator Needs a Site or Channel of Their Own appeared first on Web Design Blog - Web Design Team.

Facebook is one the best ways to improve your brand’s presence on the web and engage and delight customers. Facebook statistics show that the number of users on Facebook have reached 1.71 billion in the second quarter of 2016.

If you do not have a Facebook fan page, you are missing out on a potentially large number of customers and leaving money on the table.

Facebook has some great tools for businesses to maximize their presence on their social media platform. One of these great tools for businesses is the Facebook Fan Page.

Facebook Fan Pages are a great way to increase your customer interaction level and get more people to connect with your brand.

Steps to Creating a Facebook Fan Page

To create a Facebook fan page, follow these steps:

1. Start by signing into Facebook and creating a Page.

After logging in, you can then click this link to get started. If you go through this URL, Facebook will lead you through the process of creating a fan page quickly and easily. Choose whether you are a business, a company or institution, brand, public figure, cause, or entertainment industry representative. Then proceed through the forms to start your fan page.

2. Create a stunning timeline and profile photo.

Your timeline photo is crucial to the impression others have of your brand on Facebook. It should be something that will be appealing to your target audience, and that will have a professional look and appeal. On a Facebook fan page, your timeline photo represents your brand so choose carefully which image you will use to represent your company. Many businesses use some activity or event that they are involved in to achieve this. Your profile photo can be your logo or anything else that people will associate with your business.

3. Focus on the About Info.

After you have uploaded your timeline photo, you will want to add the About info. This part is also important because it is information that you will use to tell people about who you are, what your purpose is, and how you can help them. This section is now located right under your cover photo.

4. Include mobile apps.

With everyone going “mobile,” it’s important to be mobile friendly on Facebook. The app section is included in Facebook fan pages, and it is located in a column to the left of your fan page. You are allowed spaces for up to 10 apps.

5. Create a status update.

To create a status update, simply click on the text box under the pencil that says, “status,” and you can make a new post. To start, it is recommended that you focus on posts that summarize what your brand is about so that people will get to know about your company and what you offer them. Once you have established your bearings, you can also post things about specials, events, or other aspects of your business that will appeal to more people.

6. Pin to the Top.

One of the best features of a Facebook fan page is that you can pin a particular post to the top of your newsfeed. This allows people to see this post first when they first come across your page. It is recommended that you post particularly engaging content such as videos and photos that illustrate your business closer to the top. Also, recent events or upcoming activities should be displayed on top.

7. Gathering Leads and Followers.

One of the best aspects of a Facebook fan page is that you can create leads and gain more followers. These fans can turn into customers and brand ambassadors and help you spread the word about your brand. By using customized Facebook ads and other tools available on Facebook, you can increase your impact with your fan page and grow your business.

Tips on Maximizing Facebook for your Business

Use Facebook to do polls and surveys.

One of the things that are often overlooked about Facebook is that you can create polls and surveys right on the Facebook platform. By integrating third-party applications available on Facebook’s platform. Go to the Facebook search bar and type “poll.” You will get an app called, “Poll” that you will install on Facebook. This will allow you to create custom surveys to get answers to your questions from fans on any topic.

Use customized ads to increase views and clicks.

Facebook customized ads operate on a pay-per-click basis. You can spend as much money as you want or as little as you want, depending on your individual budget and needs. By creating custom Facebook ads, you can target the specific groups that you wish to target and access thousands of people who may be interested in your brand.

Increase engagement by more posts.

One of the most important things you can do once you have your fan page up and running is to post regularly and often. Facebook pages that are put up and left alone seldom get new views. Post on a regular schedule (no less than once per week) to increase your level of engagement. Many businesses or organizations commit to posting daily, and this greatly increases your level of engagement. Encourage responses from visitors by inviting comments and suggestions.

Include video and media.

People love seeing video and media on your Facebook. They also tend to share posts with video and other media more often than those with only text. Studies show they are far more engaged with photos and video than will text alone. Posts with only text do not convert as well. So try to include pictures and video whenever you can to increase your level of engagement.

Integrate Facebook with your website.

Don’t forget one of the most important tips. Integrate Facebook with your website. Your web content, including your website, Twitter and Facebook page, YouTube channel, and other platforms, all help permeate the web with the presence of your brand. Your Facebook is only one very important part of that puzzle.

Start with a great website that you can only achieve with professional web development. You can choose to do this yourself if you are particularly skilled in web design and development. But webdesignteam.com can help if you need us.

We are a team of highly-skilled professional designers, engineers, and creative tech people who love to help businesses maximize their impact on the web.

Some of the services we offer include:

• Graphic design
• Website design and development
• 2D and 3D animation
• Infographic design

Whether you are starting from scratch or just want to integrate your WordPress, Facebook fan pages, or blogs into our professional design, we can do it all.

Leave it to us and get back to business!

For more information, contact us at webdesignteam.com and see how to custom design can change your perspective on what is important and focus on the most important parts of your business.

The post Step-by-Step Guide on How to Create a Successful Facebook Fan Page appeared first on Web Design Blog - Web Design Team.